"Parents located in the northern part of London is looking for an remarkable and experienced educator to support their most junior child on his initial journey to growing into an British gentleman."
Upon seeing this post, you might naturally miss the wording "first-steps" as just figurative language.
But, it might be the most important aspect of this distinctive job advert, as it aims to find a mentor for a one-year-old.
Hundreds of responses have already been submitted since the unidentified family posted their call for the £180,000 per year tutor, who has to be "someone very special".
During the past few weeks, the listing has received notice in the news, with numerous questioning why?
Progressive Approach
A tutoring expert, head and founder of an education consultancy, which is assisting the family in their quest, said that notwithstanding initial scepticism, he viewed the plan "forward-looking", and "advanced".
When he spoke with the family, he said they understood the unusual character of their request, and how early in age their son is.
But, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their older child was five, and by that stage "cultural influence had already taken hold".
What exactly did the family mean by "cultural leaning"?
It's "everything", Adam responded. "How you eat, the way you speak".
He stated the elder child had absorbed "extremely delicate, unspoken signals" from the family, and had assumed their cultural norms. The family informed Adam they hoped to prevent this pattern to repeat itself with their new baby.
The intention: To hire a UK tutor, who must speak with Received Pronunciation, to guide the baby from day one.
Osmotic Learning
"A great deal of the learning at the beginning here is kind of osmotic," explained the CEO.
It's through this natural absorption that the family are aiming the child will pick up the English characteristics they wish to instil.
The consultant noted the tutor needed to be someone who went to "the right kinds of schools – similar types of schools as the family hope to send their son to".
"The educator simply needs to be the suitable individual, they'll be doing things they aren't even aware they're doing, just naturally," he commented.
Money No Object
The family informed him the successful candidate should preferably also have knowledge of or interest in horse riding, alpine skiing, the arts and instrumental training so as to influence the child in a broad spectrum of passions.
Furthermore though, he stated the family wanted the tutor to sign up the child on a variety of courses so the child would be "pony-riding and starting an instrument by the time they are approximately three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will result in achievement and open doors.
"Considering the rights and wrongs of that, because it's definitely a social class indicator," he notes.
But, despite all this tutelage in "Britishness", could the child absorb so-called cultural leaning from the international family he resides with anyway?
"Certainly", answered the CEO. "The family understand this may not work, but they've merely embraced the view of, 'why not attempt it and we should start as quickly as we can', because the price of it is not relevant," he said.
Impractical
A number of in the tutoring industry who have similar reservations.
Another CEO, chief executive of a tutoring service, who provides individual instructors, stated that "the development of embracing two identities, or indeed, discovering oneself, is something that must be grown into, not designed."
Peter explained that he had emigrated from China to the Britain at the period of 7 years old, and had been raised understanding and living both cultures. He continued to learn at the University of Cambridge.
"The notion that a single person can function as a representation of Britishness, a person who can possibly transfer the characteristics of a English gentleman to a 12-month-old child, appears idealistic and unrealistic," he wrote.
"From my perspective, employing a quintessentially UK tutor from infancy will not automatically achieve the outcome they hope for.
"I wasn't provided with such a tutor, and however I have been lucky enough to experience many of the experiences they desire for their son."
He continued: "The fact is, self-identity cannot be dictated from the outside influences; it must be selected, and it must come from within."
Acquiring Englishness
Of course, UK identity is something the CEO thinks can be educated – and commercialized.
"I believe the reality that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
