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Sunday, October 11, 2026
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The Video Platform Offers Viewers Power to Reduce AI-Generated Media in Their Feeds

TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the service announced that it currently hosts in excess of 1 thousand million AI videos.

Testing and Rollout

The update is undergoing trials over the following weeks before a global launch. This advancement comes amid a increase in AI content, driven by new video-generation tools.

The Broader AI Trend

Recent reports that nearly a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A large amount of this material is considered low-quality AI content, a phrase for substandard, bulk-generated content that is often illogical or dreamlike.

Based on user feedback that a lot of users like content created using AI tools, from AI artwork to informative clips, and we aim to provide users the option to increase or decrease of that, according to their own choices,” commented a spokesperson.

Volume and Proportions

The service disclosed that there are currently over a billion videos on its app labeled as artificially created. Collectively, over 100 million pieces of content are submitted to the app daily, making AI-generated material a limited part of its complete catalog.

User Control Features

Members will be in a position to reduce or increase the amount of AI-generated videos they watch by opening the “manage topic” setting in the app and choosing “AI-generated content”. Further subjects that can already be modified under the setting cover current affairs, clothing, aesthetics, and dance.

AI Disclosure Rules

TikTok’s policies oblige content makers to identify “realistic” artificially created content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

Furthermore, the platform will henceforth apply an AI-generated label to content created with its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This measure is designed to help prevent users from attempting to bypass the tagging system.

Educational Initiatives

The company is additionally establishing a $2m awareness program for experts and groups to develop informative material about responsible artificial intelligence. This project will assist educational bodies dedicated to teaching coding and technology.

Platform Protection

The video-sharing app has supported its moderation strategy, amid debate over intentions to cut jobs for hundreds of safety staff in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety team in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A company official explained that staff-based oversight would remain essential, but automated tools can shield workers by eliminating the most harmful content before it gets reviewed by humans. The platform stated a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
Written by

Shannon Bean

Elara is a renewable energy consultant with over a decade of experience in grid technology and sustainable development.

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